After the birth of her second child in early 2020, our founder Vanessa began designing gemstone chains as a way to keep herself busy alongside her care work during her parental leave. The feedback on Instagram and the idea of ​​being professionally independent alongside her care work quickly convinced her to start her own brand. LALUMA® was born.

At LALUMA® we believe that gemstones deserve a brilliant comeback. Once symbols of attraction and mysticism, they have become a bit dusty. We are changing that - and are interpreting gemstones in a modern and irresistibly sexy way.

Making Gemstones Sexy Again is not just our claim – it is our mission. With timeless designs and natural elegance, we bring their raw, timeless power back into the spotlight. Gemstones like never before.

Our vision is to create jewelry that is timelessly sexy - designs that stand out from everything that has come before. Rethinking gemstones and turning them into real statements.

We focus on innovation and sustainability: Our concrete vision for the future is to experiment with natural materials and to produce exclusively locally in order to guarantee the highest quality and responsible manufacturing without sacrificing any sexiness.

LALUMA® stands for a new era of jewelry – bold, unique and always in the greatest possible harmony with people and nature.

LALUMA® stands for an ecological, social and fairly paid environment. We strive for maximum sustainability in design, materials and production. At the same time, the empowerment of women and the promotion of female entrepreneurship are important to us. With every creation, we not only want to create jewelry, but also make a maximum positive difference in our sphere of influence.